vitaminwater at Charli XCX’s Remix Album Release

Overview

Global pop star, Charli XCX, planned a daytime stunt on 10/10/24 to celebrate the release of her highly anticipated Remix Album, "Brat and It's Completely Different but Also Still Brat.”

Partnering with vitaminwater, since both drive culture and have an unfiltered, unbothered approach to the world, select super fans were invited to the launch event to experience the Remix Album IRL. It was also live streamed on Twitch and on TikTok. 

Sending a team to capture content on the ground, we amplified the moment through owned content and community management of the Twitch live stream as we hard launched brat autumn.

Results

• 1.5K+ total engagements across 14 pieces of content

• 306K+ unique Twitch viewers